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A review and analysis of ?Jordan Peterson'sbest seller 12 Rules for Life.Jordan Peterson's 2018 international bestseller 12 Rules for Life is one of the most talked-about nonfiction books of recent years. It takes as its starting point Peterson's belief that, by rejecting tradition and mythology, modern Western society is missing out on much wisdom that could give meaning to life. His book is an antithesis to the emptiness of much contemporary thought, with a series of 12 concrete, clearly articulated principles that have the power to increase our sense of responsibility for our own lives and enable us to find a sense of purpose in an increasingly chaotic world. With millions of copies sold to date and translations into numerous languages, the book's message has resonated with readers around the world and cemented Peterson's position as one of the West's leading public intellectuals.This book review and analysis is perfect for:-Students of psychology-Anyone looking for a sense of meaning in an often-chaotic world-Anyone looking to understand the myths that shape our existenceIt can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.About 50MINUTES.COM | BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.
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Gestalt Psychology for Marketing and Leadership : Influence customer perceptions and make your advertising more memorable
50minutes
- 50minutes.Com
- 2 Septembre 2015
- 9782806270054
Influence customer perceptions and make your advertising more memorable!
This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.
In 50 minutes you will be able to:
- Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
- Learn how you can use this theory as a psychology-based tool in marketing and management practices
- Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level. -
Michael Porter's Value Chain : Unlock your company's competitive advantage
50minutes
- 50minutes.Com
- 2 Septembre 2015
- 9782806270061
Understand Michael Porter's value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide.
The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market.
In 50 minutes you will be able to:
-Identify the nine functions that generate value within a business
-Analyse your company's activity to make the most of your competitive advantage
-Find areas for improvement and take concrete steps to maximise performance
ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING
The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise. -
Business Plan Checklist : Plan your way to business success
50minutes
- 50minutes.Com
- 2 Septembre 2015
- 9782806270078
Plan your way to business success
This book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time.
In 50 minutes you will be able to:
- Understand the 9 key steps you must follow when creating any business plan and what each step involves
- Use your business plan to guide your new business or products, predict turnover and anticipate future challenges
- Use your concrete business plan to grab the interest of investors and funding providers, using data and market research to convince them of the feasibility of your plan
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level. -
The Law of Diminishing Returns: Theory and Applications
50minutes
- 50minutes.Com
- 2 Septembre 2015
- 9782806270092
Understand the fundamentals of economic productivity
This book is a practical and accessible guide to understanding diminishing returns, providing you with the essential information and saving time.
In 50 minutes you will be able to:
- Understand the theory of diminishing returns and the effects caused by changes in the production process
- Analyze the recent interpretations and developments of the theory, and how they can be applied to the current economy
- Identify how you can use the theory to avoid diminishing returns in your production through constant innovation
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level. -
Ready to take your career to the next level? Find out everything you need to know about improving your organisation with this practical guide.
Many of us are finding ourselves under increasing pressure at work, with a seemingly endless list of tasks and responsibilities. This can leave us feeling stressed and overwhelmed, but it does not have to be this way: with just a few simple changes, you can improve your organisation, make procrastination a thing of the past and start getting things done.
In 50 minutes you will be able to:
-Identify the obstacles that prevent you from effectively organising your work and learn how to eradicate them -Control your stress at work by understanding the causes and sorting your responsibilities into three different zones of impact -Optimise your time and prioritise your tasks according to urgency and importance to fight against procrastination ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning. -
Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company.In 50 minutes you will be able to:-Identify the nine factors affected by the Business Model Canvas and why they are important-Analyse concrete applications of the Business Model Canvas with real-life case studies-Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary toolsABOUT 50MINUTES.COM| COACHINGThe Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
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Keen to learn but short on time? Find out everything you need to know about the life and work of Leonardo da Vinci in just 50 minutes with this straightforward and engaging guide!
Leonardo da Vinci was an artist, inventor and engineer who was renowned as one of the leading figures of the Italian Renaissance. During his lifetime he attracted the attention of a variety of wealthy patrons who commissioned him both to make unique art pieces and to carry out tasks in other fields, such as reinforcing city fortifications. His most famous works are The Last Supper and the Mona Lisa, the latter of which was the subject of centuries of speculation regarding the subject of the portrait. He also developed innovative new painting techniques such as sfumato, pyramidal composition and atmospheric perspective, all of which influenced the emergence of new artistic styles in the following centuries.
In this book, you will learn about:
-The artistic and historical context of 15th-century Italy
-Da Vinci's main works, including his famous masterpiece the Mona Lisa
-His influence on future generations of artists, scientists and inventors
ABOUT 50MINUTES.COM | Art & Literature
The Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons. -
Change is only 50 minutes away! Find out everything you need to know about transactional analysis with this straightforward guide.
Transactional analysis was developed by the Canadian-born psychiatrist Eric Berne in the 1950s, and the method's enduring popularity is a testament to its effectiveness and accessibility. Transactional analysis will provide you with the tools you need to identify the mechanisms at play in your relationships with other people, adjust the limiting beliefs that are holding you back and boost your mental and emotional wellbeing.
In just 50 minutes you will be able to:
-Identify the three ego-states and their effect on your relationships -Communicate clearly and effectively so that your needs are met -Rewrite your life script and maximise your personal fulfilment ABOUT 50MINUTES.COM | HEALTH AND WELLBEING The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing. -
Change is only 50 minutes away! Find out everything you need to know about developing your assertiveness with this straightforward guide.
Virtually all of us have struggled with assertiveness at one point or another, and the prospect of standing up for ourselves at work, in relationships or even in our families can be daunting. Fortunately, with a little practice we can hone our communication skills to ensure that our needs are respected, learn to express our needs and beliefs without fear and reach compromises that satisfy everyone involved.
In just 50 minutes you will be able to:
-Understand why you are struggling to assert yourself -Eliminate the negative thoughts that are undermining your self-esteem -Communicate clearly and effectively in any situation ABOUT 50MINUTES.COM | HEALTH AND WELLBEING The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing. -
Change is only 50 minutes away! Find out everything you need to know about basic yoga techniques with this straightforward guide.
Yoga is a centuries-old discipline that has only recently begun gaining popularity in the West. Although most people exclusively associate it with the asanas or poses that practitioners seek to master, it can more aptly be described as a lifestyle that seeks to bring mind, body and soul into perfect harmony. However, the basic principles of yoga are simple, and can give your mental and physical wellbeing a significant boost. Thanks to this guide, incorporating them into your own life has never been easier!
In just 50 minutes you will be able to:
-Discover the history of yoga
-Learn some of the most fundamental yoga poses
-Start making yoga a part of your lifestyle
ABOUT 50MINUTES.COM | HEALTH AND WELLBEING
The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing. -
Keen to learn but short on time? Find out everything you need to know about the life and work of Michelangelo in just 50 minutes with this straightforward and engaging guide!
Michelangelo is one of the most influential artists in Western art history, and his works, including his famed sculpture David and the frescoes adorning the ceiling of the Sistine Chapel, are among the most recognisable in the world. As the creator of statues and paintings on a vast, imposing scale, who displayed virtually unrivalled technical mastery and interwove religious and secular subjects in a highly original manner, Michelangelo was a source of inspiration to countless later artists, including the Mannerists and numerous 19th-century French artists. In spite of his exceptional talent, he was frequently dissatisfied with his own work, and a number of projects were left unfinished at his death.
In this book, you will learn about:
-The artistic developments that took place in Italy during the Renaissance
-The commissions Michelangelo received from influential patrons, including several popes and the powerful Medici family
-His most celebrated works, including David and The Last Judgment, and their influence on later artists
ABOUT 50MINUTES.COM | Art & Literature
The Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons. -
Keen to learn but short on time? Find out everything you need to know about the life and work of Vincent van Gogh in just 50 minutes with this straightforward and engaging guide!
Vincent van Gogh was a Dutch artist who was active during the late 19th century. The primary subjects of his work were landscapes and the realities of rural life, and his paintings often reflected his own state of mind through the use of vibrant colours and curved lines. Van Gogh was an extremely prolific painter and produced around 900 paintings in his lifetime, most of which were completed in his final two years of life. However, it is believed that he only sold one painting during his lifetime, as his unconventional style did not become popular until after his death. Today, his most famous works include The Starry Night and The Sunflowers, and his work is credited with inspiring several later artistic movements, including Fauvism and Expressionism.
In this book, you will learn about:
-The artistic and cultural trends that influenced Van Gogh's work, including Impressionism, Naturalism and Japonism
-Van Gogh's most famous works, including masterpieces such as The Starry Night and The Potato Eaters
-The later artistic movements inspired by Van Gogh's work, such as Fauvism and Expressionism
ABOUT 50MINUTES.COM | Art & Literature
The Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons. -
Change is only 50 minutes away! Find out everything you need to know about sophrology with this straightforward guide.
Sophrology is a powerful tool for promoting physical and mental health, and can be used for a range of purposes, from treating stress and insomnia to preparing for surgery or childbirth. The discipline was developed by the Colombian psychiatrist Alfonso Caycedo in the 1960s, and its popularity has risen steadily ever since. With this guide, you can quickly gain an understanding of its basic principles and applications and see the benefits for yourself!
In just 50 minutes you will be able to:
-Understand the history and key principles of sophrology
-Find out how sophrology can help you in various areas of your life
-Practise some simple sophrology exercises at home
ABOUT 50MINUTES.COM | HEALTH AND WELLBEING
The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing. -
Keen to learn but short on time? Get to grips with the life and career of Josip Broz Tito in next to no time with this concise guide.
50Minutes.com provides a clear and engaging analysis of the life of Josip Broz Tito, Marshal of Yugoslavia, who exercised a decisive influence on the country's history from the end of the Second World War in 1945 to his death in 1980. In particular, he defied Stalin's leadership of the international Communist movement, opened up his country to Western influences and played a key role in the foundation and early days of the Non-Aligned Movement. The years following his death saw widespread political turmoil and a series of bloody internecine wars, and the country he had helmed for decades officially ceased to exist in 1992.
In just 50 minutes you will:
- Find out about the events leading up to the foundation of the Socialist Federal Republic of Yugoslavia
- Understand Tito's role in the Second World War and the Cold War, including the establishment of the Non-Aligned Movement
-Learn about the key events in the history of Yugoslavia and the nation's eventual dissolution
ABOUT 50MINUTES.COM | History & Culture
50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery. -
Change is only 50 minutes away! Find out everything you need to know about dealing with anxiety attacks with this straightforward guide.
Between 4 and 7% of the population suffers from anxiety, meaning a generalised sense of fear and nervousness that can lead to anxiety attacks if the sufferer is exposed to a particularly stressful situation. These attacks are characterised by a spiralling sensation of panic and impending doom, and leave victims feeling emotionally, mentally and physically exhausted. This guide provides a clear, simple explanation of a range of techniques that can reduce general levels of anxiety, thus making a fully-fledged anxiety attack less likely, as well as an introduction to a number of breathing exercises that can help you break out of an ongoing anxiety attack.
In just 50 minutes you will be able to:
-Understand the nature of anxiety attacks
-Identify the symptoms and causes of anxiety
-Discover ways you can alleviate anxiety and cut anxiety attacks short
ABOUT 50MINUTES.COM | HEALTH AND WELLBEING
The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing. -
Keen to learn but short on time? Get to grips with the life and discoveries of Copernicus in next to no time with this concise guide.
50Minutes.com provides a clear and engaging analysis of Copernicus and his discoveries.When Copernicus discovered the Heliocentric Revolution, it marked a turning point in astronomy. He changed the way people understood the planets and the solar system forever and called into question the observations made by Aristotle and Ptolemy. Copernicus' findings were not easily accepted and he faced a great deal of controversy and even anger. But soon a growing number of astronomers began using his discovery to influence their own work thus triggering the Copernican Revolution, changing the way we understand astronomy forever.
In just 50 minutes you will:
- Learn about how Copernicus discovered the Heliocentric Revolution and changed our understanding of the universe - Discover more about his life and education in Poland and Italy - Analyse the impact his discovery had at the time and in the future and how it triggered the Copernican Revolution ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery. -
Ready to take your career to the next level? Find out everything you need to know about work-life balance with this practical guide.
With the growth of technology and increasing expectations at work, it can be difficult to draw a distinct line between your personal life and your life at the office, leading to increased stress and difficulty coping. This helpful guide will give you all the advice you need to rediscover balance, enabling you to be a more efficient employee at the office and a more relaxed person at home!
In 50 minutes you will be able to:
-Discover your personal limits and how to set them, enabling you to feel happier and more fulfilled
-Learn what drives and motivates you so that you can spend your time doing things you enjoy
-Find a balance between your work and personal lives, allowing you to be more productive at work and more relaxed at home
ABOUT 50MINUTES.COM | COACHING
The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning. -
Ready to take your career to the next level? Find out everything you need to know about maximising your intellectual abilities with this practical guide.
Human beings only use 10% of their brain capacity: this is a fact that most people are aware of, but few know what it really represents. Optimising our intellectual abilities allows us to learn and remember things more easily, make more effective decisions and grow both professionally and personally. This guide will enable you to do just that with helpful tips and fun brain-training exercises.
In 50 minutes you will be able to:
-Use your brain faster and more efficiently -Make fewer mistakes in work or studying and retain information more easily -Implement changes to your lifestyle that will promote healthy and efficient brain function ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning. -
Ready to take your business to the next level? Find out everything you need to know about collective intelligence with this practical guide.
Collective intelligence, a relatively new concept, can benefit your team by increasing motivation and using everybody's skills as effectively as possible. Whether you are the CEO of a multinational corporation or the leader of a small team, this is the management style you need to increase your profitability and help you achieve your goals.
In 50 minutes you will be able to:
-Find out exactly what collective intelligence is and why a growing number of organisations are choosing to use it -Understand the benefits and implications of collective intelligence and how these can affect your organisation -Decide whether your team is ready for this innovative management style and if not, how you can prepare for its implementation ABOUT 50MINUTES.COM| COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning. -
Ready to take your career to the next level? Find out everything you need to know about self-confidence at work with this practical guide.
It is widely assumed that confident people progress further in their careers and always get what they want. While this is true to an extent, anybody can become one of these confident people and begin to fulfil their desires. By understanding the causes of your low confidence and building it back up, you too can achieve your goals. Stop hiding in the background; assert yourself and climb that career ladder!
In 50 minutes you will be able to:
-Understand why you lack self-confidence and how this can harm you personally and professionally -Use confidence-building techniques to help you voice your opinions and be heard -See why self-confidence is so important in every aspect of your life ABOUT 50MINUTES.COM| COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning. -
Change is only 50 minutes away! Find out everything you need to know about overcoming your procrastination habit with this straightforward guide.
If you suffer from a problem with procrastination, no matter what your situation, you are not alone. Many people struggle with time management and motivation, but this can harm professional development and personal fulfilment. This guide will help you to organise your time and stop procrastinating, helping you to become more productive and, eventually, happier.
In just 50 minutes you will be able to:
-Identify the root causes of your procrastination habit -Find the motivation to reduce your procrastination and improve your productivity -Organise your time so that you can do everything you need and want to do ABOUT 50MINUTES.COM | HEALTH AND WELLBEING The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing. -
Ready to take your career to the next level? Find out everything you need to know about decluttering your work life with this practical guide.
Nothing is worse than a messy environment, whether professional or personal, to make you feel overwhelmed with work or chores. Decluttering and organising allows you to make your work and living spaces healthier and enables you to save time. This guide will tell you all you need to know to begin the process, stay organised and watch your productivity improve overnight!
In 50 minutes you will be able to:
-Start the decluttering and organising process you have always wanted to do -Keep on top of all your personal and professional commitments -Stay organised and productive after making the changes ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning. -
Ready to take your career to the next level? Find out everything you need to know about meditation at work with this practical guide.
Meditating at work seems unthinkable, especially as we struggle with ever-increasing workloads, endless meetings and stressful colleagues or supervisors. Remaining calm in these situations is essential to maintaining our productivity and looking after our mental and physical health. This guide will tell you all you need to look after yourself at work and give yourself restorative breaks.
In 50 minutes you will be able to:
-Deal with heavy workloads and stress in your professional life
-Experience the benefits of meditation for your physical and mental health
-Start practising mindfulness, which will enable you to live more fully and happily
ABOUT 50MINUTES.COM| COACHING
The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
