Livres en VO
THE SUNDAY TIMES BESTSELLER WINNER OF THE 2017 BOOKS ARE MY BAG READERS AWARD FOR POPULAR FICTION Tom Hazard has a dangerous secret. He may look like an ordinary 41-year-old, but owing to a rare condition, he's been alive for centuries. From Elizabethan England to Jazz-Age Paris, from New York to the South Seas, Tom has seen a lot, and now craves an ordinary life. Always changing his identity to stay alive, Tom has the perfect cover - working as a history teacher at a London comprehensive. Here he can teach the kids about wars and witch hunts as if he'd never witnessed them first-hand. He can try to tame the past that is fast catching up with him. The only thing Tom must not do is fall in love. How to Stop Time is a wild and bittersweet story about losing and finding yourself, about the certainty of change and about the lifetimes it can take to really learn how to live.
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost.
Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading.
He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt.
A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
- Kogan page
- 3 Octobre 2006
Presents a comprehensive collection of success stories. This work helps businesses and students to easily identify the factors behind these successes, and to place them into a business and social context. It argues that consumers and businesses share equal responsibility for the brands which surround us.
Audrey's father taught her that to stay human in the modern world, she had to build a moat around herself; a moat of books and music, philosophy and dreams. A moat that makes Audrey different from the echoes: sophisticated, emotionless machines, built to resemble humans and to work for human masters.