Em Thinking, Fast and Slow, Daniel Kahneman explica porque é que os humanos tomam frequentemente decisões erradas e irracionais, e apresenta uma série de insights recolhidos ao longo de décadas no seu trabalho com Amos Tversky. Este resumo e analise clara e detalhada é um recurso valioso para quem quer compreender o livro mais vendido de Kahneman: apresenta uma explicação completa dos objectivos do autor, uma discussão dos principais conceitos explorados na sua obra, incluindo heuristica e preconceitos, e definições de termos chave, tais como ancorar e o efeito de dotação. Fornece também uma introdução ao impacto do trabalho de Kahneman em campos como a psicologia, ciência politica e economia comportamental, e uma discussão das principais criticas que foram niveladas à sua obra, dando-lhe tudo o que precisa para compreender este influente livro em apenas 50 minutos. Sobre Pensar, Rapido e Lento : Thinking, Fast and Slow identifica dois sistemas de pensamento, referidos como Sistema 1 e Sistema 2, que regem a forma como processamos a informação e tomamos decisões. Estes são o rapido e o lento do titulo, respectivamente, e interagem um com o outro para nos ajudar a fazer escolhas. O livro também explora os preconceitos e falacias que levam os seres humanos a agir de forma irracional, ilustrados com estudos de casos e exemplos da vida real. Sobre Daniel Kahneman : Daniel Kahneman é um psicólogo e economista israelo-americano. É conhecido em particular pela sua colaboração de longa data com o psicólogo Amos Tversky, com quem realizou a pesquisa sobre a tomada de decisões que lhe valeu o Prémio Nobel Memorial em Ciências Económicas em 2002. A sua investigação, especificamente a sua colaboração ao longo dos anos com Richard Thaler, o vencedor do Prémio Nobel de 2017, desempenhou um papel significativo ao ajudar a estabelecer o campo da economia comportamental. Kahneman é actualmente professor emérito de psicologia e assuntos públicos na Universidade de Princeton. Lire la suite Fermer

Influence customer perceptions and make your advertising more memorable!

This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.

In 50 minutes you will be able to:
- Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
- Learn how you can use this theory as a psychology-based tool in marketing and management practices
- Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior

ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level. Lire la suite Fermer

Change is only 50 minutes away! Find out everything you need to know about dealing with anxiety attacks with this straightforward guide.

Between 4 and 7% of the population suffers from anxiety, meaning a generalised sense of fear and nervousness that can lead to anxiety attacks if the sufferer is exposed to a particularly stressful situation. These attacks are characterised by a spiralling sensation of panic and impending doom, and leave victims feeling emotionally, mentally and physically exhausted. This guide provides a clear, simple explanation of a range of techniques that can reduce general levels of anxiety, thus making a fully-fledged anxiety attack less likely, as well as an introduction to a number of breathing exercises that can help you break out of an ongoing anxiety attack.

In just 50 minutes you will be able to:

-Understand the nature of anxiety attacks
-Identify the symptoms and causes of anxiety
-Discover ways you can alleviate anxiety and cut anxiety attacks short

ABOUT 50MINUTES.COM | HEALTH AND WELLBEING
The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing. Lire la suite Fermer

Change is only 50 minutes away! Find out everything you need to know about dealing with your bullies with this straightforward guide.Unfortunately, bullying is one of the biggest problems for schoolchildren, and recent technological developments have only made things worse. But there is no need to suffer in silence! The best thing you - or your child - can do is to talk about it. Although it may seem that things will never get better, there are several effective ways to deal with bullies. In just 50 minutes you will be able to:-Share what you are going through with other people-Take practical steps to put an end to bullying-Help your child to recover from bullyingABOUT 50MINUTES.COM | HEALTH AND WELLBEINGThe Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing.
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It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Outliers: The Story of Success is an engaging, thought-provoking look at the external factors that can determine an individual's personal success. Through a series of carefully selected anecdotes about highly successful individuals, Malcolm Gladwell sets out to disprove the myth of the self-made man by illustrating the opportunities, advantages and cultural factors that gave these 'outliers' in their fields the extra boost they needed to consolidate their success. Among the book's key concepts are the 10 000 Hour Rule (the hours of practice necessary to become an expert) and the Matthew Effect (the idea that advantages accumulate). Outliers is a key text in the field of 21st-century popular psychology, and has sold over 1.6 million copies worldwide to date.This book review and analysis is perfect for:-Students of psychology-Anyone with an interest in psychology-Anyone who wants to understand the hidden factors that determine successAbout 50MINUTES.COM | BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.
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It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Blink: The Power of Thinking Without Thinking is an engaging, thought-provoking look at the factors that influence our subconscious decision-making and guide our instincts. The book's key concept is that of 'thin-slicing', whereby the use of a streamlined source of information allows our brains to focus on the most relevant information and draw highly accurate conclusions from it. Gladwell uses a series of scientific case studies and entertaining anecdotes to take the reader on a tour behind the 'locked door' of their subconscious in order to better understand the reasoning behind their own snap decisions. Blink is a key text in the field of 21st-century popular psychology, and has sold over two million copies worldwide to date.This book review and analysis is perfect for:-Students of psychology-Anyone with an interest in psychology-Anyone who wants to understand the hidden factors that shape our thought processes and decisionsAbout 50MINUTES.COM | BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.
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Change is only 50 minutes away! Find out everything you need to know about parenting a gifted child with this straightforward guide.

Giftedness is often viewed as a blessing, but in some ways it can also be a burden for gifted children and their parents. Indeed, gifted children face a range of specific problems, from a lack of stimulation and motivation at school to difficulty relating to their peers, who do not understand that they simply think differently. Fortunately, these challenges to not have to hold your child back, as thoughtful, tailored support and guidance will enable them to make the most of their talents, appreciate what makes them different and thrive in all areas of their life.

In just 50 minutes you will be able to:
-Identify the key indicators that suggest that your child might be gifted
-Support your gifted child in their education and encourage them to make the most of their abilities
-Learn about the potential social and educational difficulties facing gifted children and take steps to counter them

ABOUT 50MINUTES.COM | HEALTH AND WELLBEING
The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing. Lire la suite Fermer

Change is only 50 minutes away! Find out everything you need to know about overcoming shyness with this straightforward guide.While feeling nervous before public speaking and during some social interactions is a fairly normal experience, sometimes shyness can be debilitating and hold you back in your personal and professional life. However, it does not have to be this way: there are many steps you can take to boost your self-esteem, improve your communication skills and interact confidently with others.In just 50 minutes you will be able to:-Discover where your shyness comes from-Understand the difference between ordinary shyness and social phobia-Find effective methods to become more comfortable with social interactionABOUT 50MINUTES.COM | HEALTH AND WELLBEINGThe Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing.
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În Thinking, Fast and Slow, Daniel Kahneman explic? de ce oamenii iau deseori decizii eronate ?i ira?ionale, prezentând un set de informa?ii culese în urma muncii sale cu Amos Tversky de-a lungul deceniilor. Acest rezumat ?i analiz? clar? ?i detaliat? este un instrument valoros pentru oricine dore?te s? în?eleag? bestsellerul lui Kahneman: include o explica?ie am?nun?it? a obiectivelor autorului, o discu?ie a conceptelor-cheie explorate în lucrarea sa, inclusiv euristica ?i prejudec??ile, ?i defini?ii ale termenilor-cheie, cum ar fi ancorarea ?i efectul de cadou. Acesta ofer?, de asemenea, o introducere la impactul operei lui Kahneman asupra unor domenii precum psihologia, ?tiin?ele politice ?i economia comportamental?, precum ?i o discu?ie despre principalele critici aduse operei sale, oferindu-v? tot ce ave?i nevoie pentru a în?elege aceast? carte influent? în doar 50 de minute.Despre Gândire, repede ?i încet : Thinking, Fast and Slow identific? dou? sisteme de gândire, denumite Sistemul 1 ?i Sistemul 2, care determin? modul în care proces?m informa?iile ?i lu?m decizii. Acestea sunt rapidul ?i, respectiv, lentul din titlu ?i lucreaz? împreun? pentru a ne ajuta s? facem alegeri. Cartea exploreaz?, de asemenea, prejudec??ile ?i abera?iile care îi determin? pe oameni s? ac?ioneze ira?ional, ilustrate cu studii de caz ?i exemple din via?a real?.Despre Daniel Kahneman : Daniel Kahneman este un psiholog ?i economist israeliano-american. Este cunoscut mai ales pentru colaborarea sa de lung? durat? cu psihologul Amos Tversky, cu care a efectuat cercet?ri privind procesul decizional care i-au adus Premiul Nobel pentru ?tiin?e Economice în 2002. Cercet?rile sale, în special colaborarea sa de-a lungul anilor cu Richard Thaler, laureat al premiului Nobel în 2017, au jucat un rol important în fondarea domeniului economiei comportamentale. Kahneman este în prezent profesor emerit de psihologie ?i afaceri publice la Universitatea Princeton. Lire la suite Fermer